College Relations & Marketing

Our Purpose

We are proud ambassadors of Austin Community College District and our brand, and the value it represents. The Office of College Relations & Marketing (OCRM) manages ACC’s brand image and oversees comprehensive mass communications and marketing strategies to promote the college’s mission, vision, and values. We work with college departments to increase public awareness, inspire student success, and expand the pipeline of prospective students into exciting career programs and university transfer.

What We Do

OCRM oversees four key areas for the college:

• ACCTV – Promotional Video Production, Digital Signage, TV Studio Management, and Programming
• Communications – Internal, Public/Media Relations, Social Media, Events & Community Engagement, Photography, and Open Records Requests
• Marketing – Advertising, Design, Publications, and Brand Management
• Web – U/X Design, CMS Management & Backend Development, and Collegewide Design Integration)

Other Requests

• ACC Riverbat Appearance Request Form
• Add an event to the ACC Homepage Calendar
• Get a speaker who has expertise on a particular subject
• Purchase merchandise or promotional items
• Photo Request
• Open Records Requests
• Film Requests
• Web Service Request

Updates and How-To Guides

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  How to Order ACC Branded Merchandise

  ACC divisions, departments, offices, and programs that wish to order T-shirts, giveaway items, etc., must use approved logos and make their purchase through a licensed vendor. Allow at least 8 weeks for production and delivery … Continue reading →
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  FY24 approval deadlines for ACC-branded merchandise 

  ACC Purchasing’s requisition cutoff date for FY24 is July 19th, 2024. You must receive brand approval from the Office of College Relations and Marketing (OCRM) prior to submitting a “perfected requisition” to P2P. Vendors and … Continue reading →
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  How to Use ACC’s Bulk Mail & Postage System

  The college has a bulk mail permit. This means that some periodicals and marketing materials mailed through the U.S. Postal Service are eligible for nonprofit postage privileges. Instructions Follow these steps to ensure you receive … Continue reading →
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  How to Print Using an External Vendor

  All printed materials used to represent ACC and that include any of the college’s trademarks must be approved by the Office of College Relations & Marketing (OCRM) before printing with an external vendor. If you need … Continue reading →
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  How to Get Started with Social Media

  Follow these five steps to get started 1. Review ACC’s social media guidelines and best practices Social media is easy and inexpensive to use, making it an attractive means of communication. However, it also can … Continue reading →