{"id":998,"date":"2026-10-23T17:08:34","date_gmt":"2026-10-23T17:08:34","guid":{"rendered":"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/?page_id=998"},"modified":"2026-10-23T17:08:34","modified_gmt":"2026-10-23T17:08:34","slug":"marketing-communications-standards-guidelines","status":"publish","type":"page","link":"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/marketing-communications-standards-guidelines\/","title":{"rendered":"Marketing &amp; Communications Standards &amp; Guidelines"},"content":{"rendered":"<p class=\"wp-block-paragraph\">ACC\u2019s marketing and communications-related standards and guidelines provide the framework necessary to keep all projects in full alignment with the College\u2019s administrative rules. These resources are designed to support your work and ensure consistent, effective, and cohesive representation in everything we produce.<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/acc-marketing-resources\/social-media-guidelines-best-practices\/\">Social Media<\/a><\/li>\n<li><a href=\"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/acc-marketing-resources\/advertising-guidelines\/\">Advertising<\/a><\/li>\n<li><a href=\"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/guidelines-for-sending-email-using-third-party-bulk-email-vendors-at-acc\/\">Email to 3rd Parties<\/a>&nbsp;&nbsp;<\/li>\n<li><a href=\"https:\/\/brand.austincc.edu\/acc-brand-visual-identity\/acc-brand-imagery\/\">Photography<\/a><\/li>\n<li><a href=\"https:\/\/brand.austincc.edu\/brand-guide\/applying-brand-standards\/digital-signage\/\">Digital Signage Guidelines<\/a><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Use the links below to request specialized services from OCRM. Each request has its own independent process, which OCRM team members manage and administer.<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/form.asana.com\/?k=q-RqlJamWN0QB5X0NMStzQ&amp;d=88303944259432\">Main Request<\/a> (marketing, communications, outreach, design, web development, or multimedia support)<\/li>\n<li><a href=\"https:\/\/form.asana.com\/?k=yhoZMNFZNQhTrECyQrzO1w&amp;d=88303944259432\">ACC Riverbat Appearance Request Form<\/a><\/li>\n<li><a href=\"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/open-records-requests\/\">Open Records Requests<\/a><\/li>\n<li><a href=\"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/film-requests\/\">External Film &amp; Photography Requests<\/a><\/li>\n<li><a href=\"https:\/\/acchelp.austincc.edu\/TDClient\/277\/Portal\/Home\/\">Web Service<\/a> (Maintenance and updates to existing pages)<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">OCRM pages that should merge:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/resourcespace-at-acc\/\">Resource Space landing page<\/a> content needs to merge to the <a href=\"https:\/\/brand.austincc.edu\/acc-brand-visual-identity\/acc-brand-imagery\/\">Photography Brand Page<\/a><\/li>\n<li>All standards and guidelines\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/acc-marketing-resources\/social-media-guidelines-best-practices\/\">Social Media<\/a><\/li>\n<li><a href=\"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/acc-marketing-resources\/advertising-guidelines\/\">Advertising<\/a><\/li>\n<li><a href=\"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/guidelines-for-sending-email-using-third-party-bulk-email-vendors-at-acc\/\">Email to 3rd Parties<\/a>&nbsp;&nbsp;<\/li>\n<li><a href=\"https:\/\/brand.austincc.edu\/acc-brand-visual-identity\/acc-brand-imagery\/\">Photography<\/a><\/li>\n<li><a href=\"https:\/\/brand.austincc.edu\/brand-guide\/applying-brand-standards\/digital-signage\/\">Digital Signage Guidelines<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Pages that should evolve:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/acc-marketing-resources\/english-spanish-glossary\/\">English\/Spanish Glossary \u00bb ACC Glossary&nbsp;<\/a><\/li>\n<li><a href=\"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/publications\/\">Publications<\/a><\/li>\n<li><a href=\"https:\/\/brand.austincc.edu\/brand-guide\/applying-brand-standards\/external-communications\/\">Social Media landing page Ambassadors info<\/a> needs to get added to the <a href=\"https:\/\/brand.austincc.edu\/brand-guide\/applying-brand-standards\/applying-the-acc-brand-social-media\/\">brand book page<\/a><\/li>\n<li><a href=\"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/how-to-guides\/how-to-print-using-an-external-vendor\/\">External Vendor Printing Rules<\/a><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Links that should go on the appropriate business services page:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/how-to-guides\/how-to-use-accs-bulk-mail-postage-system\/\" data-type=\"link\" data-id=\"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/how-to-guides\/how-to-use-accs-bulk-mail-postage-system\/\">How to Use ACC\u2019s Bulk Mail &amp; Postage System<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>ACC\u2019s marketing and communications-related standards and guidelines provide the framework necessary to keep all projects in full alignment with the College\u2019s administrative rules. These resources are designed to support your work and ensure consistent, effective, &hellip; <a href=\"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/marketing-communications-standards-guidelines\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":106,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-998","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/wp-json\/wp\/v2\/pages\/998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/wp-json\/wp\/v2\/comments?post=998"}],"version-history":[{"count":1,"href":"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/wp-json\/wp\/v2\/pages\/998\/revisions"}],"predecessor-version":[{"id":999,"href":"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/wp-json\/wp\/v2\/pages\/998\/revisions\/999"}],"wp:attachment":[{"href":"https:\/\/offices.austincc.edu\/college-relations-and-marketing\/wp-json\/wp\/v2\/media?parent=998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}